Budweiser Super Bowl ad pays homage to puck town

By Rita DeMontis, Toronto Sun (Tuesday, January 27, 2015)

TORONTO – This Sunday’s Super Bowl XLIX will have something for everyone — people will watch it for the game, the half-time entertainment and, without a doubt, the commercials.

In fact, the web is full of teasers for upcoming spots that cover everything from car manufacturers to food distributors, with a couple of racy women thrown in for good measure.

Canadians traditionally aren’t able to view the American commercials unless they surf the web. But Canada has what is, without a doubt, a winning ad that encompasses national pride in a very big way.

In an exclusive for Sun Media, Budweiser Canada has given us a sneak peak at a commercial that pays tribute to the people who craft hockey pucks for the industry. And the iconic beer company, famous for its Clydesdale horses, is using the Super Bowl to thank the people who “make goals happen.”

The “Home of Goals” 60-second spot chronicles the story of the employees of Soucy Baron in Saint-Jerome, Que., who craft the pucks that go on to become hockey’s biggest goals.

Budweiser wanted to say “thank you” to these people — and they did so by giving them a once-in-a-lifetime hockey experience. Ten workers received Budweiser Red Lights and flew by private jet to New York’s Nassau Coliseum to cheer on their favourite team and celebrate as their pucks became goals.