The Elastomer Valley has unveiled its 2015-2020 strategic plan which foresees the development of a marketing communication strategy aimed at optimizing its niche positioning in North America (Canada, Mexico and the United States). Also included in the strategy is the need to publicize the businesses which form the group as well as their different areas of expertise. The implementation of this visibility plan is currently in progress.
As Claude Harvey, Director, explains “we are very aware that marketing is a necessity for all manufacturing firms in Quebec. The company’s niche and its expertise must first be positioned and be visible in North America. Without negating the importance of direct contact, our communication strategy will make use of the latest technologies. The marketing communication agency working with us will focus specifically on who we are in terms of a niche and our specific target audience.”
The marketing communications plan will strengthen the mission of the 19-member group which is to be recognized as a centre of expertise, ingenuity, creativity and flexibility in the research, development and manufacture of elastomer solutions.